Get Up Lab × Wishlink · Storefront GTM

Wishlink Shop

GTM Launch Campaign

A vibrant, social-native launch identity for Wishlink's shopping experience — the design system, the motion, and the films behind the launch.

See the final product → Read the process

01

Project
Overview

Wishlink Shop turns a creator's profile into a shoppable storefront, Instagram-inspired in feel, but rebuilt for shopping simpler. Our job: launch it loud.

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The Objective

Launch Wishlink Shop with a memorable identity and own day-one attention.

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Launch Goals

Awareness, education and excitement, with consistent recall across every channel.

♚

The Audience

Creators and their shoppers, social-first and mobile-native.

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Comms Pillars

Ease of shopping. Seamless experience. Social integration.

02

Moodboard
& References

The visual direction we pulled from, social-first launches, e-commerce hype, editorial type and motion-led storytelling. The references that shaped the look and feel.

03

Visual
Direction

Youthful, energetic and unmistakably shoppable. A personality that feels social-native and a little cheeky.

Brand Personality

Youthful Energetic Trustworthy Creator-first Social-native

Visual Keywords

BOLD PLAYFUL DYNAMIC
VIBRANT DISCOVERABLE
INTERACTIVE COMMUNITY

04

Typography

Obviously (Narrow) carries every headline, loud and tight. Inter keeps the copy clean and legible.

Headline Typeface

Obviously · Narrow Bold

Aa

Your store is Instagram.

Body Typeface · Inter Medium

Every Wishlink employee changed their Instagram bio on the same day, sparking curiosity across social. From cryptic phrases to cheeky one-liners, the message was clear: bios are no longer just a placeholder.

Inter handles long-form copy, captions and UI labels, set at a comfortable measure with clear hierarchy against the loud display.

Pairing in action

SHOP
SIMPLER

Obviously shouts the idea. Inter explains it. One loud, one clear.

05

Colour
Palette

A palette that pops, then grounds. Warm orange leads, cocoa anchors, peach breathes, coral and butter add the spark.

Storefront Orange

#FF8C2DR255 G140 B45

Primary · CTAs · energy

Cocoa Brown

#6D2C00R109 G44 B0

Ink · contrast · depth

Soft Peach

#FFE7D9R255 G231 B217

Canvas · calm space

Coral

#FF8773R255 G135 B115

Accent · highlights

Butter

#FFB92ER255 G185 B46

Accent · spotlight

06

2D Shape
System

The kit that makes the campaign move. Stars and bursts bring energy, arrows and squiggles add direction, eyes and dots keep it playful, all pointing toward products and CTAs. Hover to play.